About Us

Meet Joanna

Joanna Herrera

Mortgage Loan Officer & Consultant

Joanna Herrera is a mortgage loan officer who genuinely cares about helping people buy their homes. She knows the mortgage industry inside and out, and she's passionate about making the whole process feel clear, manageable, and even enjoyable.

She founded Joanna Herrera Loans in 2021 with a simple belief that every family deserves honest, straightforward support when making one of the biggest financial decisions of their lives.

Based in New Windsor, New York, Joanna works with clients across the Hudson Valley and beyond, bringing local market knowledge and a personal touch to every conversation.

Our Purpose

Mission & Vision

Our Mission

We help you find the right home and the right loan by offering real guidance, personal attention, and support you can count on from start to finish.

Our Vision

To be the mortgage advisor families trust and recommend, giving every person who walks through our door the knowledge and tools they need to become a homeowner.

Our Values

What We Stand For

Honesty

We tell you the truth about your options, even when it's not what you want to hear.

Loyalty

We stand by our clients through every step of the process, from start to finish.

Integrity

We do what's right for you, not what's easiest or most profitable for us.

Transparency

No hidden fees, no surprises. We explain every detail clearly and completely.

Commitment

When you succeed, we succeed. That's what keeps us going every single day.